Over the last 25+ years I've written, directed, and led creative teams across commercial advertising, documentary filmmaking, healthcare communications, sports marketing, and branded entertainment.

My career began in editing, where I learned that every creative decision ultimately serves the story. That perspective continues to shape how I write, direct, and collaborate today.

I'm equally drawn to emotionally authentic storytelling and performance-driven comedy. Whether working with actors, athletes, physicians, executives, or real people,  I enjoy building ideas as much as I enjoy building teams.

As founder of LAIR, GuerillaFX and Chelsea Digital, I’ve had the opportunity to build multidisciplinary teams spanning creative development, production, editorial, visual effects, animation, and emerging AI workflows.