Ferrari “Portifino”

We created a 4D projection system to put you in the driver’s seat of a Ferrari. Designed for the launch of the Ferrari Portofino, the experience traveled to 10 cities across the U.S., turning each stop into something immersive and visceral.

Creative Director: Thor Raxlen, Steven Weinzierl
Client: Ferrari
Momentum Producer: Heather Salkin

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Busch Gardens “Primal Scream”