Palo Alto Networks “Anthem”
How do you create an authentic docu-style spot at the onset of the Covid lockdowns ? We used robotic remote cameras to film sequestered CEO’s and had a team of our directors shoot their own families and fellow shelterers to create a seamless series of custom vignettes for these spots.
Director: Thor Raxlen
Client: Rapp Worldwide
Creative Director: Moa Netto
Writer: Lindsey King
Producer: Heather Salkin
