Xtandi “I’ll Fight This”
The idea was to create an uber-textural look and feel for these men’s stories as they confront prostate cancer. We shot on a large turntable with a moving key light rigged to mimic a time-lapse sun—subtle shifts in light revealing nuance and emotion as each story unfolds.
Director: Thor Raxlen
Client: Patients & Purpose
Account Director: Jamie Horowitz
Copywriter: Danielle Groves
Art Director: Lucas Comins
Producer: Tiffany Jackman
Co-director: Gary Nadeau